Founder, Alyssa Wasko, began making scarves in 2009 to cope with the death of her father Donald. Her friends began asking for them, and soon enough her fellow peers were selling the scarves on campuses across the country. The creative outlet grew into a full-fledged business, and she named it DONNI after her father, who always called her his lucky charm. DONNI scarves & accessories are made in Los Angeles by women who are like family to the brand. In Donald’s name, the brand seeks to create pieces with soul: this begins by supporting the women who produce them, and concludes with a donation to a different charity every season. Listen in to learn more about Alyssa’s inspiration, her road blocks, and successes along the way.